The Tetra Rex Pearl is designed for premium milk and juice products with the intent to rejuvenate market share in chilled markets by face-lifting the classic Tetra Rex package.
Manufacturing cost is kept to a minimum by making the design retrofitable to the current install base of Tetra Rex filling machines capable of producing up to 14,000 packs per hour.
In a return to Grassroot Aesthetics Brands are stripping away the superfluous to communicate in clear and simple terms
Tetra Rex Pearl
The team achieved this by taking away features from the original Tetra Rex rather than adding new. The final design is extremely resourceful, requiring less crease lines and folds than a standard Tetra Rex and makes use of the print not only for graphics, but also as a way to enhance the read of the shape.
Tetra Rex Pearl is an example of good design because it strikes a good balance between consumer appeal and technical feasibility – the result of good collaboration between design and engineering.
Consumer testing proved the Pearl to be the outright preferred package in its category when it came to visual appeal, uniqueness, category fit and perceived quality.
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The final design pursues a very simplistic elegant look and feel. In a market place awash with an over-abundance of colour & information, leading brands are realising that minimalizing in a cluttered environment was the best way to stand out.
The effort was based on the premise that design was a subconscious but powerful purchase driver in commodity markets and if achieved with minimal additional cost, an elegant new design would prove very popular.
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